Popularity is a very big factor in the success of any business. Being popular means that people like you; your business being popular means that people like what you are offering. This simply translates into increased business for you. Most of the times, there is common misconception that is passed around on social media. People tend to think that the basics of social media is that followers follow popularity. Well, the truth is that popularity follows followers. It is the snapchat followers that will make you popular; it is not your popularity that will bring you more followers.
This might sound like a highly contradictory statement to you. Here comes the clarification. For people to follow you, you have to have interesting content; content that will keep them wanting to come back. With interesting content, you will get very loyal snapchat followers who will constantly be on your page looking to be entertained and at the same time you will have these same followers making you popular out there by telling everyone who cares and those who do not care to listen of howinteresting your page is and why they should follow you. These followers are the ones that will serve to make you popular and increase the traffic coming to your page.